项目概况:
光影璀璨
霓虹阑珊
美不过重庆之夜
城市焦点 无限可能
项目概述
Project Overview
·项目名称：世贸大厦·解放碑CBD照明改造提升项目
·项目地点：中国 · 重庆
·业主单位：重庆市渝中区解放碑商圈管委会
重庆，中国一带一路重要联结点，长江经济带经济中心，也是如今的网红城市。
火锅，串串，山城雾都...等代名词在人们心中耳熟能详。
旅游、经济飞速发展的体现，都在这美丽的城市夜景中彰显的非常充分。
就在这巴渝之地，有一座城市坐标，正以绚烂的姿态矗立在繁华市心，代表城市实力和文明缩影，代言着这座城市的文化、气质、精神与雄心。
重庆世贸中心于1988年由重庆市政府向世界贸易中心协会纽约总部申请，正式批准成为世界贸易中心协会城市会员，是WTCA在中国重庆设立的分支机构。
其地址位于重庆解放碑核心地段，世贸大厦主体高262米，总高283.1米，共62层，于2004年建成。在当时，重庆世贸大厦凭借傲人的“身高”，不仅成为了解放碑的坐标建筑，也是“重庆一高楼”和“西部一高楼”。
近年来，随着重庆经济的快速发展以及世贸大厦景观照明灯光的自然衰减。2019年，重庆世贸大厦景观灯饰工程作为城市形象坐标被纳入解放碑区域重要夜景灯饰建设及提升项目。
璀璨之星
设计之思
DESIGN PHILOSOPHY
重温历史，还原记忆
老底子的巴渝文化在这座城上演了几千年，重庆人的潮、重庆人的不屈不挠，重庆人的爽快都与这文化相互渗透。而解放碑的繁华，更是把这一文化韵味彰显的非常好。
国际城市，经济中心
长江上游，地处优势，贸易往来，经济繁荣，让这座城市不断迸发出野性的力量。建筑照明利用智能控制系统，让大厦主体根据需求自由切换色彩和动画，凸显市心的繁荣面貌。
城市焦点，无限可能
城中央的商务CBD，代表城市实力和形象。根据大厦自身的价值体现，透过光影，让照明与周围建筑形成鲜明对比，冷色为基调的灯光展现时尚简约气质，暖色调，则展现建筑的恢弘大气与未来的科技感。
根据建筑形体，采用RGBW四合一轮廓灯和洗墙灯勾勒建筑轮廓，通过严谨的色温、亮度的控制，避免高层建筑的光污染，达到视觉上的享受。
同时，项目整体采用罗莱迪思自研的智能照明控制系统，根据照明需求，进行分区，分时调节。
平日以单色调为主，立面光影跟随画面不断律动，凸显建筑的简约大气和商务气质。周六日及大型节庆日，则呈现变幻多彩，绚丽夺目的立体效果。层叠的画面，远观犹如一道天际线与云端相连，在重庆的夜色中熠熠生辉，光彩夺目。
项目的完成得到媒体的争相报道。LED彩虹渐变在夜幕下不断闪烁，使这座耀眼的重庆高楼与解放碑的繁华热闹相得益彰，上演迷人璀璨的市心景象。
Light and Shadow
Neon Rainbow
Chongqing Nights
City Focus Unlimited Possibilities
Project Overview
Project Overview
-Project Name: World Trade Center - Jiefangbei CBD Lighting Improvement Project
-Location: Chongqing, China
-Owner: Chongqing Yuzhong District Jiefangbei Business District Management Committee
Chongqing, China's Belt and Road important connection point, the Yangtze River Economic Belt economic center, but also today's Netflix city.
Hot pot, skewer, mountain city, fog city, etc. are synonymous with Chongqing. and other synonyms are familiar in people's minds.
Tourism, the embodiment of rapid economic development, are in this beautiful city at night in a very full manifestation.
In this land of BaYu, there is a city coordinates, is in a splendid posture stands in the heart of the prosperous city, on behalf of the city strength and civilization epitome, endorsement of the city's culture, temperament, spirit and ambition.
Chongqing World Trade Center was formally approved to become a city member of the World Trade Center Association (WTCA) by the Chongqing Municipal Government's application to the New York headquarters of the WTCA in 1988, and it is a branch of the WTCA set up in Chongqing, China.
Its address is located in the core area of Jiefangbei, Chongqing. The main body of the World Trade Center is 262 meters high, with a total height of 283.1 meters and 62 floors, and was completed in 2004. At that time, Chongqing World Trade Center became not only the coordinate building of Jiefangbei, but also “the tallest building in Chongqing” and “the tallest building in the west” by virtue of its proud “height”.
In recent years, with the rapid development of Chongqing's economy and the natural decay of the World Trade Center's landscape lighting, the Chongqing World Trade Center Landscape Lighting Project was included in the Jiefangbei region's important night lighting construction and upgrading project as the city's image coordinates in 2019.
Bright Star
DESIGN PHILOSOPHY
DESIGN PHILOSOPHY
The lighting design of the project has gone through regional considerations. Chongqing mountain city culture, architectural value embodiment, geographic location environment and the utilization of night media light show and other needs, and combined with the development of Chongqing's economy, so that the city glows with a unique charm.
Revisit history and restore memories
The old-fashioned Bayu culture has been staged in this city for thousands of years, and the hipness of Chongqing people, their indomitability, and their quickness are all interpenetrated with this culture. The bustle of Jiefangbei is a great example of this cultural flavor.
International City, Economic Center
The upper reaches of the Yangtze River, located in an advantageous position, trade exchanges, economic prosperity, so that the city continues to burst out of the wild power. The architectural lighting makes use of the intelligent control system to allow the main body of the building to freely switch colors and animations according to demand, highlighting the prosperous appearance of the city center.
City Focus, Unlimited Possibilities
The business CBD in the center of the city represents the strength and image of the city. According to the building's own value embodiment, through the light and shadow, so that the lighting and the surrounding buildings to form a stark contrast, cold color as the tone of the light to show the fashionable simplicity of the temperament, the warm color, the building's grand atmosphere and the future of the sense of science and technology.
According to the shape of the building, RGBW 4-in-1 contour lights and wall washer lights are used to outline the building, avoiding light pollution of high-rise buildings and achieving visual enjoyment through rigorous control of color temperature and brightness.
Meanwhile, the project as a whole adopts the intelligent lighting control system researched by Loretis, which is partitioned and time-adjusted according to the lighting demand.
On weekdays, monochromatic color is dominant, and the light and shadow of the façade follow the continuous rhythm of the picture, highlighting the building's simplicity, atmosphere and business temperament. On Saturdays, Sundays and large-scale festivals, it presents colorful and brilliant three-dimensional effects. The cascading images, viewed from afar, are like a skyline connected to the clouds, glittering and glamorous in the night of Chongqing.
The completion of the project was reported by the media, and the LED rainbow gradient flashed continuously under the night curtain, making this dazzling Chongqing skyscraper complement the bustle of Jiefangbei, staging a fascinating and glittering scene in the heart of the city.